Business Planning | Executive summary or just an introduction
What on earth is an ‘Executive Summary’? For some reason the term grates with me. What happened to the word ‘Introduction’?
The trouble is that it has achieved a position of strength in the average business mind such that no business plan or feasibility study or similar document is complete without one. I am not saying it is not needed. I adopt the Ladybird school of learning where if you are tackling a large project or subject it is invaluable to gain an introductory view and thereby a scope of the topic. That way you can see how much is involved and you can gain an appreciation of the whole thing. To read the full LinkedIn article, just click here. Simple really.
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