Business Branding | What's In A Handshake

Business Branding | What's In A Handshake

Actually a lot. Get it right  and you are giving the right messages and no one thinks any more. Get your business branding wrong and you are giving impressions about yourself that will set you off on the wrong path. It’s one of the First Impression things you do better to get right. In a small way it is part of your branding.

Some years ago I had the pleasure of running some mock interviews for a local Comprehensive school sixth form. The CVs presented were wonderful. The interviews nearly all went wrong the moment the candidates appeared in the doorway. It seems incredible that some youngsters do not know how to walk into a room. As well as that they did not know how to greet someone or how to sit in a chair and look attentive and interested. Any one of those small attributes would make a difference between getting a job or contract or place of some kind.

Presenting yourself is a small part of being in Business. A wider part is presenting your business...... Click here to read the full LinkedIn Article by Bob Shepherd.