It’s a strange term in business that has achieved the status of a phrase everybody knows and few people have examined for meaning.
Elevating is lifting up in some way and that is quite graphic. The word pitch is interesting though. There are dozens of meanings for the word, actually 50 listed in my dictionary. In the business networking context I like the idea that it could mean the tone of your presentation, as it does in music.
More aggressively when you pitch something you throw it and the idea of hurling your service or product at someone you have just met is an anathema to business networking folk. It will get you nowhere. To read the full LinkedIn Post by Bob Shepherd Associates, click here. Simple Really.