Wednesday, 9 November 2016

The Elevator Pitch. So Important When Networking

It’s a strange term in business that has achieved the status of a phrase everybody knows and few people have examined for meaning.

Elevating is lifting up in some way and that is quite graphic. The word pitch is interesting though. There are dozens of meanings for the word, actually 50 listed in my dictionary.  In the business networking context I like the idea that it could mean the tone of your presentation, as it does in music.

More aggressively when you pitch something you throw it and the idea of hurling your service or product at someone you have just met is an anathema to business networking folk. It will get you nowhere.  To read the full LinkedIn Post by Bob Shepherd Associates, click here.  Simple Really.


Friday, 4 November 2016

Running A Business - It's Lonely At The Top

If you are running a business you need to wear many hats, you need to know everything and you need to know it now.

More than this - in many case you are isolated and alone. It is therefore, important that from time to time you take off all those hats and create some time for you to reflect, some time for you to learn, some time for 'You' to improve. In fact you will get more done, be more directed and more efficient.  To read the full LinkedIn post by Bob Shepherd Associates, click here.  Simple really.

Wednesday, 26 October 2016

Business Finance | Size doesn't matter

The FSB  (Federation of Small Business) has data that suggests businesses with less than 9 people are less likely to secure main stream finance. As with any data that needs interpretation.

Do Banks prefer larger businesses? In a way, yes.




Friday, 14 October 2016

Organic Marketing | Networking South Wales

There are dozens of business networks in South Wales . I help businesses with business strategy and planning (“Business Building”) and I deal with business finance and organisation. Not a shameless plug altogether because my point is that the business planning for growth requires experience and knowledge in networking as a major sub heading under the all embracing term “Marketing”. You need all this in place to get your finance sorted to show you are a functional business ,  by which time you have a plan to put into action, if you have done it properly.

My view is that there is not just one answer to networking. Some networks work best with a business that can be easily pigeon holed by everyone. (Accurately or not – doesn’t matter, you can sort that out later on). Other businesses do not.

So which group is best for you?

To read the full LinkedIn article by Bob Shepherd Associates, please click the link.  Simple really.

Monday, 3 October 2016

The thing about business, big or small

Whatever the flavour, size, style or type of  business you have there are some common features - some common characteristics. This is the secret behind how I can contribute to a business. I do not actually need to know the technical and finer points of the business to know what needs some attention, needs a fix or needs some development.

For example all businesses need to communicate with the outside world in an attractive and constructively encouraging way. The methods for doing that may have differences in detail and sophistication and will have a different focus on one channel over another, but still the principle is there.  To read the full LinkedIn post by Bob Shepherd Assocaites, please click here.

Tuesday, 20 September 2016

There was a time when the sensible way for a respectable small business to finance the ups and downs of their developing cash flow requirements was to trip down the bank with their figures and see a friendly Bank Manager who knew them, understood their business and had the discretion to assist them sensibly and proportionately with an overdraft.

There were rules about this. With a long climb up the specialist ladder behind him (mostly a him) he knew how to assess the risk and how to apply the brake when required through monitoring, understanding and sensible appreciation of what the customer was trying to do.

And then the system changed.  To read the full LinkedIn article, click here.

Monday, 5 September 2016

Brand Building and all that



I have been into a number of businesses lately who haven’t grasped something I think is clear. Your presentation to the big world out there will have much more effect if it is a coherent one. Think about some of the big brand names that have infiltrated our souls, whether we like it or not or whether we actually use them or not. It is quite disturbing in some ways. Becoming a household name has a bit of a relationship with brain washing or brain conditioning of some sort.  To read the full LinkedIn post, just click here

Thursday, 25 August 2016

They say..... A Cobbler never mends his own shoes

As a general thing I am quite struck by business folk who propound some expertise in something when they are guilty of it themselves!!  The communications experts who can't communicate. The life coaches who are fragile themselves. The business experts who can't market themselves. The PAs who are always late. And so on.

You could say 'Cobbler and shoes' or you could point out that their own experience is an education they can use for the benefit of others. It's a consultant's privilege - 'do what I say not what I do'.  I am probably guilty of some of it myself.  We can't be good at everything. The best card I have to play is the external view. I turn up and there it is, wrapped up in some experience, some training and some developed practices and a different perspective....

Luckily my clients value it.....

To view articles and observations by Bob Shepherd Associates, just click here.

Friday, 19 August 2016

The Power Of Business Communication

Supporting Image for post-The Power Of Business Communication. You know what you mean, but does your potential customer

Communication takes many forms and is not just about speaking at events or writing. In business many things are important but communication is right up there at the top of the list.

What many do not realise is that you are communicating your business worth, credibility, trustworthiness, efficiency..... To read the full LinkedIn article by Bob Shepherd Associates, just click here.

Thursday, 18 August 2016

No Word For 'Entrepreneur'

LinkedIn Post: No Word For 'Entrepreneur'.  Bob looks at creating and retaining a spirit of ownership with a business

George Bush is famously supposed to have remarked that the trouble with the French is that they have no word for ‘Entrepreneur’. Quite funny but there is another aspect here. Any business needs to have a spirit of enterprise amongst its employees. It has been called Intrapreneurialism.

The best companies invite a spirit of ownership in the doings of their employees which instils a sense of value and helps with staff retention. According to some UK small businesses research.... To read the full LinkedIn post by Bob Shepherd Associates, just click here.